February 25, 2024
6:30 pm
Duration: 45 minutes Over the past few years, GenZs have revolutionized the fashion design landscape with the emergence of their local brands. These homegrown labels have swiftly gained traction, with consumers now favoring them over multinational giants like Bershka, H&M,...
February 25, 2024
7:15 pm
Duration: 45 minutes This talk showcases Egypt’s esteemed old brands, exploring their origins, challenges faced, and strategies for maintaining their long-standing reputation. Gain insights into the cultural significance of these iconic establishments and learn how they have adapted to evolving...
February 25, 2024
8:00 pm
Duration: 45 minutes Modernizing Heritage Design is an engaging discussion that delves into the intersection of tradition and innovation in design.This session explores how designers are striving to preserve and honor traditional craftsmanship and iconic cultural designs while also embracing...