Seven Layers of Creativity

Duration: 15 minutes

W Hotels is known for its detail-oriented design and signature Whatever/Whenever service, resulting in an experience that is often imitated but never equaled. This session will go over the concept behind the W logo and how this statue reflects the local art, culture, and history of their respective locations.When crafting the W in Egypt, it was necessary to honor our country’s diverse and unique culture. Therefore, our culture played an important role in creating the seven layers of the W, which reflect the seven cultures and contribute to a unique and immersive experience in Cairo.

Event Details
Founder and Design Director
Shosha Kamal Design House
Event Details
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