Ashraf Saiid is a Creative Director with over 15 years experience in the advertising field. He is experienced in above and below-the-line advertisement as well as magazine development. He has rendered designs, devised concepts and executed campaigns for numerous clients in several fields. One of his most famous TV advertisements is Al Aroussa TV Ad that was aired in Ramadan 2015, which was rated as one of the best TV advertisements in Ramadan and which attracted a lot of media and popular attention on traditional and social media channels. Some of the other clients that Ashraf worked on include El Rashidy El Mizan (Ekhtra3 ya Kotsh), Egyptair, Emaar, Mobinil,Telecom Egypt, Toyota, Juhayna, Domty, Alex Bank, Citibank, Banque Du Caire, Ideal Zanussi, Universal, Roca, Orascom, New Giza, Al Ahly for Real Estate Development, Linkdotnet, British Gas, The International Foundation for Electoral Systems and the United Nations Office on Drugs and Crime. His expertise in creating innovative ideas and creative communication strategies is reflected in the successful brands and campaigns he achieved, along with the wins of well-esteemed local, regional and international awards.