Back from the States, after having completed his Bachelor of Science degree from Indiana University of Pennsylvania, Amr joined the advertising field; feeling it was midway between art – his passion – and business.

Early on, Amr realized that Advertising was part of his DNA; from a level to the next he excelled in the field. From FMCG’s, to White Goods, to Telecom, Real Estate, F&B, and many more, Amr worked on almost every category advertising has heard of in the past 16 years of his career.