Back from the States, after having completed his Bachelor of Science degree from Indiana University of Pennsylvania, Amr joined the advertising field; feeling it was midway between art – his passion – and business.
Early on, Amr realized that Advertising was part of his DNA; from a level to the next he excelled in the field. From FMCG’s, to White Goods, to Telecom, Real Estate, F&B, and many more, Amr worked on almost every category advertising has heard of in the past 16 years of his career.
Amr joined FP7/CAI in 2007 as a Business Team Head, leading the Agency’s telecom unit at the time. He launched the digital department that today is one of the strongest in Egypt competing effortlessly against specialized digital agencies in town. Amr is today the General Manager of FP7/CAI.