Working for FP7 for the last ten years as Business Unit Head for The Coca-Cola company and member of the managing committee. Managing & Strategically leading the communication business for The Coca-Cola Company in Egypt, Yaman, & Libya. A big portfolio that includes the following brands: Coca-Cola, Coca-Cola Zero, Sprite, Sprite Zero, Fanta, Schweppes, Schweppes Gold, & Dassani. Being Selected as one of eight global consultants from around the world to manage the Coca-Cola business within McCANN ERICKSON Network.

Having more than 17 years working experience within the advertising business in Egypt and the Gulf. Managing different regional accounts in the Dairy, Automotive, Mobile, Snacks, & Airline industries.
Within his advertising journey, he has won 2 Grand Prix, 11 Gold Awards , 7 Silver, 5 Bronze, and more than 50 shortlists in Effie’s and Lynx MENA Awards. Love football and Bridge (Card game).