A designer and Creative Director based in Cairo, Egypt. Started UNTY in 2013, a lifestyle brand, with a focus on clothing, that explores his creative interests, mainly working with Cairo related themes, music and collaborating with the growing sub-cultures within the city. After 10 years, he’s successfully released 18 collections, over 10 collaborations with local and international brands and artists, and has grown the brand from a local t shirt spot that used to sell 100 t shirts a year from an apartment in Dokki, to over 15 times that amount, with a product range that includes jackets, hoodies, pants, bags, vests, bandanas, bags, and soaps…yes soaps, with friends and artists all the way from California to Hong Kong. Still out of that same apartment in Dokki. He loves clothing, design, music, and coffee and hopes to someday bring all those together into one place somewhere around Cairo. For now he works out of coffee shops in Zamalek or random cities around the world, when he can afford to get on a plane.
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