In 2013, Yehia El-Katib co-founded The Gamifiers; the first gamification digital agencies in the Middle East, based in Dubai. The vision of the company has always been about utilizing this niche technology, enabling companies and public sector entities in this part of the world to capitalize on the innovation and engagement that gamification encompasses to better serve their citizens and customers. Yehia was one of the key figures behind most of the Gamification projects launched in the region over the past several years. This includes working closely with the Dubai Smart Government to gamify the Smart Employee App. More recently with the Abu Dhabi Government to Launch Connect with Nature the first app of its kind in the region using Gamification to encourage users to explore the Nature reserve sites and tourist destinations in the UAE.
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