Most discussions on AI and creativity land in one of two places: a celebration of what tools can generate, or a reassurance that human creativity is safe. Neither serves a room of agency owners and creative leaders making real decisions about their teams, pricing, and positioning.
The conversation is grounded in one question: if you had to draw a line today between what your team does and what a machine does, where would you draw it, and how would you defend that line to a client, an investor, or your ownnpeople?
