The modern consumer is smarter. More anxious. More selective. More experience-driven. As economic shifts and fluctuating purchasing power rewrite the rules of the market, brands are scrambling to map the new consumer DNA. But are people actually spending less, or are they simply spending differently?
In this cross-industry breakdown, leaders from banking, global payments, development, and FMCG unpack the realities of today’s wallet. We will look beyond the macro-economics to decode consumer behavior on the ground, exploring what still justifies premium pricing, what categories remain resilient, and how the psychology of buying has fundamentally changed.
