Ahmed Emad is a seasoned expert in advertising, marketing, and e-commerce with 20 years of experience; shaping strategies for an array of household brands; local and global.
He has held leadership roles at world-class agency groups; in WPP, IPG, and Publicis.
He has also previously driven innovation in e-commerce and marketing communications for industry giants; Mondelez International and AXA across key markets in Middle East and Africa.
He now heads the newly formed unit of Commerce within VML; WPP’s flagship brand shop, and the world’s biggest advertising agency
Beyond his corporate ventures, Ahmed serves as an adjunct professor at Toronto Metropolitan University’s Creative School and as a startup coach at AUC’s Center of Entrepreneurship and Innovation, helping shape the next generation of marketing leaders.
