A three-day intensive workshop led by Creative Strategist Dina El Dessouky, designed to take participants through the full creative strategy process; from understanding the fundamentals of strategic thinking to building and presenting a strategy of their own.
Across three 3-hour sessions, participants will learn Dina’s approach to creative strategy, work in teams on a real-world brief, and receive direct guidance through speed mentoring. The experience culminates in a final presentation, where teams pitch their strategies to a diverse jury and receive professional feedback on their thinking, approach, and execution.
This is not a lecture-based workshop. It is a hands-on strategy bootcamp built around learning, applying, testing, and defending ideas.
Who is this for?
For aspiring and early-career strategists, creatives, marketers, brand and account managers who want to build a stronger strategic foundation and learn how to turn a brief into a clear, defendable creative direction.
Duration: 3 days, 3 hours each day
Fees: 2,500 SAR
*Please note that all our workshops are registration based and on a first come first serve basis.
