Dina has spent over nineteen years working in the field of Communications. Her foundations were built in hybrid Account Management and Strategy across diverse brands and categories including F&B, Telecom, Beauty and Automotive at Leo Burnett and other leading agencies in Cairo. She has also been on the multinational client side, giving her a strong base in business and data understanding.
Driven by her deep passion for people, culture and impactful ideas, Dina focused her attention on strategy, research and insights. This led her to FP7 McCann Cairo, where she took on the role of Head of Strategy, leading the strategic planning function across a diverse portfolio of brands including McDonald’s, Etisalat, Gillette, Spotify, Nescafé, Danone, Palm Hills Developments and the Egyptian Tourism Authority.
She later returned to Publicis Groupe, where she headed Strategy on a regional scope at Leo Burnett UAE, leading key brands including McDonald’s and the Nestlé portfolio. She then went on to lead Strategy for Publicis Communications KSA, overseeing strategic direction across Leo Burnett and Saatchi & Saatchi on a wide range of brands including Nestlé, PepsiCo, Salam Mobile, Arabian Oud and Saudia Airlines.
Today, Dina operates as an independent creative strategist, pursuing her passion for building and growing brands, and partnering with businesses to unlock meaningful, impactful and scalable ideas.
