Farrag, a digital media pioneer who has been shaping Egypt’s multimedia landscape since founding Mega Media in 1994. His journey championed technology’s innovative role in advertising, communication, and cultural heritage documentation, earning him acclaim in advertising and content creation. In 2013, Farrag co-founded Fifth Dimension–5d, a one-stop digital marketing agency, introducing cutting-edge concepts like augmented reality, game development, holographic projections, and Virtual Reality.
In 2016, he delved into immersive experiences with 5dVR, a specialist in crafting captivating XR content. In 2023, Farrag co-founded UBR, a VR multiplier Location-Based Entertainment game, expanding his portfolio. His contributions span international conferences, focusing on technology’s impact on cultural heritage documentation.
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