Tags: Advertising – Business development – Creative thinking
Join us for a spirited debate on the art of pitching in the world of marketing communications. Explore the complexities of agency-client relationships as representatives from both sides weigh in on the merits and pitfalls of the pitching process.
In this thought-provoking debate, we’ll delve into the age-old question: should agencies continue to invest significant resources into pitches, knowing that clients may not ultimately choose them? Or is it time for a paradigm shift in how agencies and clients approach the pitch process?
Agencies will debate the challenges of balancing creativity and resource allocation in pitches, as well as the frustration of providing unpaid work in hopes of securing a client. While brands will share their insights into the decision-making process and the criteria they use to evaluate potential agency partners.
Within the debate, discussing other solutions such as portfolio reviews or pitches with fees will be reviewed to ultimately reach a solution to benefiting both agencies and brands alike. Join us as we dissect the age-old dilemma of pitching: to kill or keep?
