Track(s): Content Creation, Marketing, Advertising, Digital – Duration: 30 minutes
In this enlightening session, industry pioneers from the creative economy delve into the
transformative power of creative content marketing. Discover how the traditional
advertising landscape is being reshaped, shifting from a sales-centric approach to a
value-driven one.
The panelists will explore the evolving mantra of “educate, don’t sell,” discussing how it
has led to more authentic and impactful connections with audiences. We’ll unpack how
creative content marketing is not only dominating the advertising landscape but also
redefining the way brands communicate, engage, and build trust with their consumers.
