Mohamed Fares is an indelible part of Egypt’s creative zeitgeist. Highlights of his career trajectory include his current position as Co-founder of Alchemy Design Studio, Founder of MF & Associates, Partner & Co-founder of Alchemy Experience, Partner & Co-founder of Tamara Haus and CEO of Alchemy Architecture as well as representing Egypt at the International Young Design Entrepreneur (IYDE) Awards in 2008 held in London. As a thought leader in Design his history extends beyond the numerous commercial and residential projects and into the realm of everyday life.
Fares’ creative fingerprint can be seen on his own line of eyewear, photography projects and musical interests. His finesse for storytelling and eye for captivating visuals is on display in his work as an Auteur: occupying the Director’s chair in a number of projects.
Fares gives each project under his purview clarity and intent, focused through the lens of his mind’s eye, and always presents a unique and layered narrative. The results are, in equal measure, surprising and delightful. His iPhone Series is an ongoing and dynamically evolving project that is all about spontaneous moments captured by iPhone and presented with a series of captions that express life through the artist’s eyes. For Fares, this series is all about appreciating the randomness of the journey and the beauty that lies within unexpected encounters. He lives and works in Cairo, Egypt.
