A seasoned Saudi professional with successful track-record of 25 years in leading brand building, marketing and business transformation initiatives with local and global impact. Graduate of KFUPM, with executive education certificates from both Harvard Business School and INSEAD.
Following the launch of Saudi Vision 2030, Khaled led the launch of “Invest Saudi”- the Kingdom’s national investment promotion program (2018-2020). Since 2021, he has been leading the re-branding and re-launch of Saudia Group- by repositioning it as the “Wings of Vision 2030” with a new mission of bringing the World to Saudi Arabia and leading the region in aviation.
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