Hanzada is a passionate Impact Venture Builder, helping aspiring entrepreneurs create more inclusive, impactful, and sustainable businesses. She is a consultant and trainer for entrepreneurship and social innovation with 17 years of experience in Brand Management, Consumer Research & Marketing Communications. Her experience includes working in multinational companies such as JWT Cairo, PepsiCo Egypt, and Millward Brown Spain & Portugal as well as global entrepreneurship enablers such as Ahead of the Curve and RiseUp.
Hanzada led the launch of several Entrepreneurship Programs across Middle East and African countries as well as Spain, Portugal, and USA where she worked on passing on her experience, through designing and delivering training programs and workshops for early- stage and scale up enterprises Worldwide to over 10,000 entrepreneurs and aspiring youth from 52 different nationalities.
Hanzada also occasionally teaches university students, Marketing and Public Relations.
Hanzada also combines her passion for jewellery making and doing good through Hanzada Designs, , a social enterprise dedicated to creating unique pieces handcrafted by talented local artisans to support underprivileged communities’ education, health, and wellbeing, while also shedding the light on important causes such as Autism, ADHD, Breast Cancer, Mental Health, Climate Change.
Hanzada holds a Masters Degree in Market Research and Consumer Behavior from IE Business School in Madrid, where she won First Place at the IE Milward Brown-Unilever Business Challenge and was voted Top 5 Winners at the IE Net Impact Weekend. She also holds a Bachelor’s degree from The American University in Cairo in Integrated Marketing Communication, with a triple minor of Business, Economics & Theatre, where she was awarded The Ideal Student Award by AUC & JWT, the First Place at AUC’s Students’ Awards Ceremony, and was voted by her professors and classmates to receive the Parents’ Association Cup of her Graduating Class. Hanzada is a founding member of the Top 20 Egypt as well as the Founder and Past President of Heliopolis Sporting Rotaract Club where she represented Egypt in over 13 countries. She has previously served as the team leader of Marketing and Events in Tedx IE University Madrid as well as head of Marketing Communications at TedxCairo. Hanzada has been voted to be IE Alumni Egypt Club’s President, and is also a member of the Egyptian Junior Business Association. Most recently, she has been chosen to design and launch World Youth Forum Labs as their advisor helping startups from over 25 countries to date and hosting Startup Vein in 2018- 2022.
