Farah has been in the industry for the past 15 years and is currently heading the Digital and Social Media Department.
Over her time at FP7McCann Cairo, she has worked on a wide range of categories; from FMCGs, to Quick-Service Restaurants, Automotive, Real Estate, Retail, and more.
Having spent the majority of her years within the Account Management department, she also chose to spend a couple of years as a Strategic Planner to get a deeper understanding of the different types of consumers and learn how to analyze the businesses she handles more thoroughly to cater better to their business needs.
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