Amr Kawashti is an Egyptian Entrepreneur with an experience in areas within Fashion, Growth Hacking & Ecommerce. While earning his BSc. in Engineering at the German University in Cairo (GUC), Amr cofounded IN YOUR SHOE in 2018 with Ezz his partner as a direct to consumer streetwear brand with a mission of allowing new generations to express themselves through fashion. Amr believes that the idea of being from the same generation & speaking the same language as their customers is the main reason why IN YOUR SHOE is recognized as one of the top leading homegrown brands in the region.
In continuation to the great success of “IN YOUR SHOE” as a booming startup, during the last two years, Amr and his co-founder were successfully listed in Forbes 30 under 30 for the Middle East, which lists the region’s most impactful young innovators, determined to change the world around them. “IN YOUR SHOE” was listed under the category of E-commerce & Finance.
Additionally in 2022, “IN YOUR SHOE” was awarded the fashion brand of the year for the fashion and apparel category and this was under Egypt’s Entrepreneur Awards: which is a platform that equally and inclusively celebrates, recognizes, and connects the most innovative, successful and resilient entrepreneurs in Egypt – the “People of Now” – who are driving change and supporting the country’s economy in the various industries in which they operate.
