Description:
The masterclass discusses the challenges of working in sports communication for football clubs and how it differs from working with other commercial clients in the public or private sector.
Discussion Guide:
How do you prepare to address an audience of millions who follow closely and anticipate every post? How do you start, build the team, and create or adapt the club’s digital personality?
It then moves to the daily challenges, from the volume of content to its nature and variety, as well as the non-football roles a club plays and how it communicates with the surrounding community.
The workshop also looks at the digital competition between clubs in both wins and losses, and how it has become a new arena for rivalry.
It concludes with a challenge to create a distinctive National Day video and how we succeeded in shaping a new direction for communication.
Target audience
Marketers, advertisers, brand managers, social media teams, agency professionals, entrepreneurs, and business owners seeking more effective ways to create impact with limited advertising and
production budgets.
Level: Intermediate, ideal for participants with some experience in marketing, advertising,
communications, or brand building.
Duration: 1.5 Hours
Fees: 550 SAR
*Please note:
– that all our masterclasses are registration based and on a first come first serve basis.
– This masterclass is conducted in Arabic, but all slides and presented materials are in English.
