An introduction to using AI tools as part of a designer’s creative process, from shaping an initial idea to producing polished campaign assets. Participants will explore how AI can support visual research, concept development and asset generation, while the designer remains responsible for direction, judgement and final craft. The workshop combines practical demonstrations with a step-by-step campaign design exercise.
Workshop Structure:
The Design Journey
● Using AI to develop creative directions and visual territories
●Translating ideas into visual concepts and references
●Generating images, scenes and design elements with AI
●Bringing AI outputs into a refined final design using the designer’s own tools and skills
Hands-On Application
● Creating integrated campaign outputs, step by step
Creative Expertise
● The designer’s role in prompting, directing and critically evaluating AI-generated work
Who It’s For:
Designers who are interested in integrating AI tools into their design workflow.
Duration: 2 hours, one day
Level: Beginner to Intermediate Level
