The right advertising face can make a campaign instantly more credible, culturally relevant and memorable. This practical workshop explores how to move beyond follower count when selecting creators, celebrities and public figures, matching identity, audience, reputation and performance style to the actual idea. Through real campaign examples and hands-on exercises, participants will learn how to make talent choices that strengthen the work, rather than simply decorate it.
What this workshop covers:
● Understanding the strategic role of creators, celebrities and public figures within a campaign idea
● Moving beyond follower count to assess real audience, brand and cultural fit
● Matching a talent’s identity, voice and reputation to the campaign’s objective
● When the face should lead the idea, and when they should simply help amplify it
● Evaluating creative value alongside practical factors such as budget, exclusivity and risk
● Lessons from real-world casting decisions: what works, what does not, and why
● A hands-on campaign brief exercise to select and justify the right face
Who it targets:
Junior and mid-level creatives, brand and marketing teams, account managers, influencer-marketing professionals, social media managers, content creators, and founders building consumer-facing brands.
Duration: 2 hours, one day
Level: Beginner to Intermediate Level
