Day 1

Creative Strategy: From Brief to Breakthrough
October 3, 2026
4:00 pm
The Full Circle: AI Video Production Workshop
October 3, 2026
4:00 pm
Surprise Speaker
October 3, 2026
5:05 pm
The Future Has a Memory: How Heritage Becomes a Creative Resource
October 3, 2026
5:30 pm
This Could Only Happen Here: Cinema & Identity
October 3, 2026
6:05 pm
The AI Gold Rush: Where’s the Next Market?
October 3, 2026
6:40 pm
Campaign Unpacked: FP7 X Doritos
October 3, 2026
7:25 pm
Meet & Inspire: Rateel Al Shehri
October 3, 2026
7:30 pm
Where the Smart Money Goes: The Business of Creative Growth
October 3, 2026
7:50 pm
Home Field Advantage: How Saudi Brands Win in Crowded Markets
October 3, 2026
8:15 pm