Ahmed has the perfect mix between client side and agency side. He started his career on the agency side at Melmac Ogilvy and Mather back in 2005 after which he had a very wealthy and diversified experience on the client side for 12 years all on Marketing roles starting at the Arab African International Bank, Unilever Mashreq, Johnson & Johnson, PepsiCo and lastly assumed the role of senior Communications Manager at Vodafone Egypt. Throughout his Marketing career he has led several international brands to achieve unprecedented results and did many of the hit campaigns like Vodafone Awel Mara, Pepsi CAN and Music starring Amr Diab, Tamer Hosny and Egypt national team. He has also led the activation and sponsorship departments in PepsiCo and Vodafone leaving behind landmarks in the events territory like the first Red Amr Diab Concert, Vodafone’s AHly Partnership and Vodafone Amr Diab Partnership.
In 2017, Ahmed launched Big Buzz Network. A group of agencies that provide full Marketing solutions to their clients: ATL, On ground, events, digital, branding, etc. In few years, he was able to lead the group to work with Egypt’s and the regions’ top brands (Vodafone, Orange, Etisalat, PepsiCo, Ahram Beverages, Egyptfoods, Emaar, Ahly FC, AUC, Inertia, Alex Bank, Meaamar el Morshedy, Talabat, and many more). Big Buzz was not only able to compete with local players, but also with the big giants of advertising.
Ahmed also has passion for music, thus, he has produced and co-produced some of Egypt’s and the regions’s best Hits like 3 Da2at, Ana El Ahly, Habibty, and others.
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