Yasser ElBahr is an advertising executive with 15 years of experience in the media industry. As the Creative Director at People of the Internet, an award-winning advertising agency Yasser co-founded, he has helped major household names such as Samsung, P&G, EGBank, Birell and Careem design bold campaigns that deliver results. Yasser’s work at People of the Internet is driven by cultural insights, which he uses to push creative boundaries and experiment with new formats, driving impact while captivating audiences.
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