Yasmine El-Fiqi is the Marketing Manager of Nescafé at Nestlé Egypt. She is responsible for the marketing, communication and business development of the brand while creating value for consumers in a rapidly changing environment.
She has over 12 years of experience. She joined Nestlé in 2006 and started her career in the commercial field in the ice cream business unit with different responsibilities across marketing and sales in addition to a global business development role in the strategic business unit at Nestlé’s headquarters in Vevey, Switzerland.
Yasmine holds a BA in Mass Communication from the American University in Cairo (AUC).