Wasim Basir is currently Director, Integrated Marketing Communication for Coca-Cola MENA. He joined the MENA Business Unit in 2015 from the Coca-Cola system in India and before that he spent 10 years with the Coca-Cola operations in China Considers himself lucky to be associated with the world’s most valuable brand for the last 18 years. Has worked in India; China and Middle East North Africa but extensively collaborated around the world. Has been privileged to work on some of the most exciting endeavors of the brand namely, Beijing Olympic Games, Shanghai World Expo, Small World Machines, Coke Studio India, Coke Studio Pakistan and Coca-Cola Global Ramadan Campaign
Wasim believes in an open-source world of collaboration and always has time for something new and ground-breaking. And lives by the philosophy that one has to earn their leadership everyday.
He lives to listen, learn and laugh.
PS: Wasim is aiming to own the largest collection of Coca-Cola branded T-shirts!!!!
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