Studied film and media broadcasting at Ravensbourne College in London before moving to Egypt for the first time at the age of 20, venturing into my first local business. An online ticketing website named Tazkarty.net which had moderate commercial success.
This led to a need for quick pace coverage of these events we were ticketing. Cairo Zoom was born. Through the surge in social media usage in the country our operations grew as well as the Through the massive increase in social media usage due the Arab Spring. Companies were looking to take advantage of where their audience was.
The MO4 agency was born. Through time the agency grew to garnering over 150 clients as well as our media growing into now 10 of the largest digital publications in the country.
