Sherif is a well-rounded business practitioner with extensive experience with top global & local companies in the Middle East & Africa region. He has a unique mix of experiences with real estate development & fast moving consumer goods.
During the past eleven years, he played a significant role in two of the major real estate turnarounds in Egypt with companies that have multi-billion dollar investments. He is currently the Managing Director of Mountain View International overlooking the global business expansion with real estate developments in new territories as well as Mountain View’s Commercial Real Estate in Egypt.
Previously, he was Co-CEO of Egyptian real estate developer Misr Italia Properties for residential projects. He also held multiple senior position roles with top global multinational companies such as PepsiCo Middle East & Africa, Danone Beverages Middle East & India, Coca-Cola Middle East and Unilever North Africa, Middle East & Turkey. He started his career in 1999 with the marketing consultancy, Marketing Mix, where he worked with many big local brands on their turnaround journeys.
Over the years, his work received several awards such as the International Advertising Association’s (IAA) INTERAD V, AUC Annual Advertising Award, Dubai Lynx Golden Award and was nominated for the Cannes Lions Award.
Sherif is a 2023 alumnus of Harvard Business School. He also holds an MBA degree from Georgia State University and a bachelor’s degree in Business Administration from The American University in Cairo.
He is also a founding member in the International Social Marketing Association and is Vice Chairman of the Board of Nahdet El Mahrousa NGO, one of the major players in the social entrepreneurship ecosystem in Egypt.