Co-CEO of leading real estate developer, Misr Italia Properties, Sherif Saleh is a visionary business leader with a passion for sustainable community development and a track record of incorporating innovative practices in marketing. With extensive experience in top global and local companies in the Middle East & Africa region, Saleh has made a significant impact in significant key industries.
Saleh played a pivotal role in the success journey of Misr Italia Properties, contributing to its rise as one of Egypt’s leading real estate developers in terms of contracted sales. Recognizing the importance of sustainable practices, he has championed initiatives to integrate environmentally responsible strategies into the company’s projects, promoting a greener and more sustainable future.
In his role as Co-CEO for all residential projects at Misr Italia Properties, Saleh not only oversees the development of exceptional properties but also spearheads the company-wide strategy. His deep understanding of market dynamics and consumer behavior allows him to make informed decisions that drive growth and maintain a competitive edge in the market.
With a wealth of experience as a marketing leader, Saleh has held key positions in renowned companies such as PepsiCo, Danone Beverages, Coca-Cola, Unilever, and Mountain View. Throughout his career, he has consistently demonstrated his ability to inspire and lead teams, fostering a culture of innovation and excellence. His exceptional leadership skills have been instrumental in achieving remarkable results, including significant growth and market share gains.
Beyond his professional achievements, Saleh is actively involved in social initiatives. As a founding member of the International Social Marketing Association, he is dedicated to utilizing marketing strategies for social good. He also serves as the Vice Chairman of the Board of Nahdet El Mahrousa NGO, a prominent player in Egypt’s social entrepreneurship ecosystem, where he contributes to driving positive change and empowering communities. With his expertise in sustainable community development, innovative marketing practices, market dynamics, leadership inspiration, decision-making power, and strategic vision, Saleh is dedicated to leading companies towards their goals while making a positive impact on society and the environment.
Sherif Saleh holds an MBA degree from Georgia State University and a bachelor’s degree in Business Administration from AUC. His educational background, combined with his vast industry experience, positions him as a well-rounded business practitioner with a comprehensive understanding of the complexities of the market and ways to mitigate challenges efficiently.