Sherif is a well-rounded business practitioner with extensive marketing & management experience with top global & local companies in the Middle East & Africa region. Sherif helped in the success journey of Misr Italia Properties to become one of the top real estate developers in Egypt in terms of contracted sales. He then led the marketing team of Mountain View and took part in one of the major real estate turnarounds. He joined back Misr Italia Properties in September 2020 and he is now Co-CEO for all residential projects as well as leading the development of company-wide strategy.
Previous roles included working as Region Marketing Manager for PepsiCo Middle East & Africa, Head of Marketing for Danone Beverages Middle East & Indian Ocean, Regional Brand Manager for Coca-Cola Middle East and Regional Brand Manager for Unilever North Africa, Middle East & Turkey. He started his career in 1999 with the marketing consultancy, Marketing Mix.
Over the years, he received several company performance and achievement awards for growth and market share gains. Additionally, his work received several awards such as the International Advertising Association’s (IAA) INTERAD V, AUC Annual Advertising Award, Dubai Lynx Golden Award.
Sherif holds an MBA degree from Georgia State University and a bachelor’s degree in Business Administration from AUC.
He is also a founding member in the International Social Marketing Association and is Vice Chairman of the Board of Nahdet El Mahrousa NGO, one of the major players in the social entrepreneurship ecosystem in Egypt.