Shahista H.Mattar serves as Communications Section Head for Novartis Pharmaceuticals in Egypt; a Swiss multinational pharmaceutical company, Headquarters in Basel, Switzerland.
Shahista has been working for more than seven years in the fields of Communications and Public Relations within healthcare and Information Technology industries. Throughout her professional career, Shahista has been managing media relations, internal marketing campaigns, advertising as well as brands’ awareness and company’s reputation. Her work has incorporated; employees communications, reputation and crisis management, social media, corporate responsibility and change communications. She coordinates interactions with top-tier and key media, news flow planning and ensures development of meaningful and positive story lines and media events. Shahista has a strong track record in the digital era. Her experience is enhanced by her certification in the Web development and e-business.
Before she was drawn into the communications world, Shahista started her career as Marketing Communications Executive at IBM Business Partner.
Shahista holds a Bachelor’s degree in Finance & Business Administration and received her International Diploma, specializing in Integrated Marketing Communications & Advertising, from the American University in Cairo.