After his experience in content and strategy at creative agencies, including his previous role at FP7 McCann, Said Cassim found himself at the intersection of business, creativity, and strategy on the platform side, where he led on the introduction of major brands in the region to TikTok as part of his Brand Strategist role.
Today, Said is a Creative Agency Partner at TikTok, where he empowers agencies in METAP to find their brand voices and achieve creative excellence on the short-form entertainment platform.
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