Rodger Werkhoven (05 December 1967), based in Amsterdam, is a creative director with over 30 years of experience, specialising in the integration of creative technology in the creative industry.
Werkhoven has worked with an impressive list of brands and companies, such as DDB, Ogilvy, BBDO, McCann, Havas, Dentsu, and WPP to name a few. He won his clients awards at festivals like The Cannes Lions (the Integrated Lion and the Cyber Lion), but is most proud of his many (also gold) EFFIE Awards.
His early experiments in CGI and digital media art evolved into innovative creative collaborations with major companies, and inspiring artists in the field of generative art.
Spring 2022, Werkhoven was invited by OpenAI – during the development of their generative AI models – to experiment with, and help improve these, to help find OpenAI’s developers solutions for bias issues (eg), leading to the successful launch of DALL•E 2 eventually – and following DALL•E’s launch as blueprint, ChatGPT’s even more successful launch later. Rodger played a key role in connecting OpenAI with prominent Dutch artists.
Other AI-experiments resulted in a concept he developed with D-ID for an artists’ all-in-one AI- creation studio, later launched as their Creative Reality Studio. During this project, Werkhoven created the world’s first 100% AI-generated, AI-animated, and AI-narrated video projects, including the creation of his world’s first real AI rapper, ‘Lil Fake’. Rodger continues to experiment with OpenAI’s latest models and advises the creative industry on responsible AI implementation.
Since February 2023, as Executive Creative Director at iO (12 offices in 5 European countries, 5,000+ employees), Werkhoven leverages AI technology for business innovation in the creative industry. He also co-founded CollaborAitors with renowned Dutch artist Arno Coenen, producing the world’s first (award-winning) AI-generated, AI-animated, and AI-narrated short film ‘Let’s Be Friends’, showcasing the unprecedented fusion of art, AI-technology, and science.
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