Rita is the Partner Success Lead at TikTok covering Middle East, Africa, Türkiye, Central and South Asia. Her work revolves around ensuring a strong ecosystem of creative and creator partners that can support brands throughout their full creative journey on TikTok.
While her academic path led her to Human Resources, Rita has always been captivated by the realms of creativity, cuisine, and kicks. She seamlessly blends her passion for creativity into her role, nurturing a thriving TikTok community.
Beyond her professional endeavors, Rita enjoys exploring culinary delights and collecting Air Force 1s.
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