Managing Director, Mindshare Cairo
After graduating from the American University in Cairo with experience in Economics, Mass Communications, and Business Administration, Riham went on to make herself known in the advertising and media industries of Egypt. From local businesses to regional companies, Riham has utilized her experience in youth marketing, content development, and digital strategies with companies such as Zenith and MCN. Riham now heads up Mindshare/MS Plus Cairo office, leading a team dedicated to managing experience with a fully fledged setup of specialized talent: creative, content and production specialists, activations and BTL Specialists. Her team creates unique experiences for consumers and brands that helps advertisers create and own new contact points.
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