Passant Fouad Joined Juhayna in 2015 as External Relations Manager. In 2018, she was appointed as the Head of External Relations. Her vast expertise serves Juhayna in the following areas: media management, management of commercial sponsorships and on ground activities, public relations and corporate social responsibility, the call center, and factory tours. Fouad’s proficiency in these areas are gained through fourteen consecutive years of experience in the marketing field.
Over the course of her career, Fouad served various prestigious and influential organizations, which include being responsible for Motorola’s several local and regional positions. She was also positioned Nokia’s Head of marketing and was in charge of developing marketing strategies for South and East Africa, planning and implementing focused comprehensive marketing campaigns that strengthen client relations. Subsequently, she served as general manager for two years at MediaCom Company for media services. MediaCom helped expand her competence and expertise on information activities in the regional scene.
Previously in 2010, Passant joined JWT, where she was responsible for the Egyptian Tourism’s media relations department that promoted Authority in 32 Arab and foreign States.
Fouad inducted a role during the Egypt Economic Development Conference to support and develop the economy of Egypt Sharm el-Sheikh in 2015. In that same year, in recognition of her achievements, she coordinated with four global agencies that acted as the main link between government ministries and corporations in the Organization of the Conference.
Passant Fouad earned her Bachelor’ degree in business administration, marketing, international relations, and psychology. In addition to being awarded her master’s degree in business administration with specialization in marketing Operations management from the American University in Cairo.