Omar Reda is a Creative Director and consultant with over 21 years of experience building brands and leading campaigns across the MENA region. He is now a Forward Deployed Creative (FDC) at Luma Labs, embedding with agencies, brands, and production teams to train creatives on Luma’s platform and feeding field insights back to the product team to shape new features. Previously, as Creative Director at Havas Saudi, he built the creative team, helped win back key clients, and led the creative launch of the new Saudi Riyal symbol across local and global platforms. His work has been featured by CNN and National Geographic. He is a member of the International Society of Typographic Designers (ISTD) in London and holds a Master’s in Marketing and Corporate Communication from IE Business School in Madrid.
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