Nora is the Marketing Promotion Deputy Manager in QNB ALAHLI Bank “previously NSGB” with 12 years experience in the Marketing & Communication field.
Nora has been part of the bank rebranding from NSGB to QNB ALAHLI after acquisition and previously from National Societe General Bank to NSGB and creation of unified identity of the brand.
Nora is responsible for all Banks’ marketing materials, BTL & ATL marketing campaigns through Communication dept., as well as handling the market analysis & measurements.
She is part of the strategic studying of most Sponsorships offers & the direct manager of most of the Bank’s events.
Nora participated in the creation of the Bank Communication dept (the new vision & the brand image) where she spent nine years since 2000 till 2009, working on the creation & administration of key retail / corporate advertising campaigns, developing & implementing cross marketing promotions and developing the Bank yearly marketing & advertising plan.
She was managing media / advertising agencies pitches and measuring the impact of the communication efforts & collecting the feedback of all advertising campaigns.
Nora was handling all the PR activities of the bank including the formulation & execution of comprehensive media kits, newsletters, press releases, press conferences, profiles, events,…etc. Monitoring & evaluating the press coverage of the Bank.
Finally, Nora played a key role in building the corporate image through the implementation & preparation of the Bank Retail & Corporate Vision.
Apart, Nora is one of the Shooting Club Marketing Committee board, responsible of Sponsorships & events projects.