Noha Eid is a design professional who studied Architecture at university but just being an architect could not fulfill her multi-talented nature. So after graduation, she decided to work in various fields related to the creative design scene, such as; architecture, interior design and graphics. Her spectacular career as a creative jewelry designer took off right after her debut collection Monhanayat or Curves, which was launched in 2012. That was when she decided to start her brand under her name NohaEidesign.
NohaEidesign is about empowering women through jewelry, by helping them unleash their inner strength and uniqueness. In addition, Noha Eid believes that a piece of jewelry can turn the negativity of human insecurities into a positive shining force. Bringing a sublime story into unique crafts of jewelry, it’s a definite plus.
Her latest collection Shafra or Code is remarkably unique. The collection is based on patterns and motives, which developed from QR codes. For Noha Eid, QR code is a new language of communication. It is how we physically interact with the digital world, exactly as how we deal with our invisible emotions and feelings in real life. The process of creating these jewelry pieces was a healing-through-arts experience. The designs symbolize the artist’s diaries and emotions through an aftermath of personal tragedy.