Senior communications consultant and strategist with over two decades of leadership experience driving brand strategy, creative direction, and integrated campaigns across Egypt and the MENA region. Formerly Managing Director at major networks including Tarek Nour Media, IPG Mediabrands, and Publicis, she steered portfolios for global giants like Unilever, Henkel, and Red Bull, earning over 82 regional and global accolades, including a Cannes Lion.
Now leading an independent consultancy, she architects narrative systems and repositioning frameworks for prominent lifestyle, cultural, and corporate brands. A deep authority on cultural insights and media behavior, her commitment to the industry extends to thought leadership as a university professor, regular summit speaker, mentor for Orange Corners, and jury member for prestigious platforms like the Cannes Young Lions EEA.
