Nehal Hesham is a Communications and PR Strategist specialized in digital advertising and social media marketing. In her previous position, she was leading the social media department at TWDA, a leading digital advertising agency in MENA region, where she is developing winning social media strategies for multi-billion-dollar brands like Coca-Cola, P&G, Nestle, Lipton, L’Oreal, Samsung, BMW and more. She also has mentored and consulted many startups like Bokra and SuperMama.Me
Currently she is the Founder of The Social Media Science, the first Digital Based Research Agency in MENA, depending on humanized data and insights. Most recognized publications for The Social Media Science where: Most Buzzing TV Ads in Ramadan 2012/2013 and The Social Media Landscape in MENA (2013 insights). She is also heading the Social Media team in MBC group and she is responsible for the Social Media performance of all MBC.