Nadine Helal

A passionate digital media professional, performance oriented, creative thinker & results driven.

Nadine has 16 years of experience in the digital field. She looked after a wide portfolio of clients and some of the biggest advertisers in Egypt
such as Coca-Cola, Nestle, Reckitt Benckiser, Mobinil, Egypt Air, Red Bull, TE Data,Bel to name a few.

She started her career in 2000 as a content specialist, She worked her way up to reach the senior management of TechnoWireless after
working in several positions. In 2008 she was part of the team that established ”TechnoWireless Digital ads” which then became one of the
top digital agencies in Egypt.

In 2013 Nadine joined Performics the digital media arm of Zenith Media as Digital Director leading on all digital strategies for key clients and
focusing on performance media through personalized & dynamic customer experience.

After the latest Publicis Media restructure Nadine became the Head of Digital at Zenith Media. Her primary focus is to transform Zenith to a
hybrid agency leveraging the team capabilities through data-led thinking approach that delivers ROI+ to all Zenith clients.

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