Mohamed Refaat

Executive Commercial Director, CBC , Deputy GM, Future Media

Back in the 90’s and in the mid of a successful career as a professional football player in Egypt with Zamalek Club and then in Germany with FSV Frankfurt, Mohamed got seriously injured and had to put an end to his career.

Back to Egypt he put his first step into Marketing and Sales by joining Dorra Group for Real States and discovered a passion for business and so decided to pursue his studies and got a CMP and an MBA

His specialization and dedication for Media Business started wih MBC when he joined Choueiri Group in 2004 as a Brand Manager for the channel. And in 2008, he handled the challenging task of the renovation of the Egyptian TV when he was the Sales Manager for Sout Alqahira its Media Representative.

In July 2011 Mohamed took part of the team that started CBC. First, he was the Sales Director for Future Media, the Media Representative for CBC. His dedication and passion for the field made him build the strongest sales team in town with astonishing results and Future Media has become the biggest Media Representative in terms of income in the Egyptian market.

Today Mohamed is handling the double task of Deputy GM for Future Media and the Executive Commercial Director for CBC.

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