Mohamed Hany El Assal

CEO and Managing Director of Misr Italia Properties and Misr Italia for Tourism Development, Mohamed Hany stands as an innovative and strategic leader, with over 17 years of experience. With a deep commitment to generate sustainable organizational growth and a developed Egypt, he runs a culture that thrives on consistent growth of both, people and business. He has a proven record of being able to manage the company with great success, as demonstrated with the expansion of the company in several new locations across Egypt; including New Cairo, the New Administrative Capital, 6th of October, Ain Sokhna and the North Coast.
Mohamed Hany is highly fluent in market dynamics which enables him to build good relationships by delivering on commitments to customers, developing the people of the organization, maximizing shareholder value and giving back to the community and Egypt by creating shared value. Mohamed Hany supervises, delivers, and drives the company’s performance, emphasizing working with KPIs to track results and setting a high bar for the level of performance.
He is responsible for the overall leadership, growth, direction, cash management, strategic planning & SG&A’s for real estate projects in the company, as well as setting the company’s strategic direction. By leveraging on local and international best practices, and always being up to date on everything new in the field of real estate, Mohamed Hany is able to develop new innovative designs and concepts; his sharp sense of market-awareness allows him to detect and identify ways to mitigate risks associated with real estate investments, as well as embrace innovative technologies, with the aim of streamlining processes and gaining a competitive edge in the market.
Mohamed Hany sponsors positive change within the organization by building a performance culture and driving Corporate Governance operating model of rules. He ensures the right tone at the top is set and reinforces the importance of directors’ commitment to support the company’s Business Transformation changes & initiatives.
Mohamed Hany graduated with a Bachelor of Engineering in Architecture from Misr International University in 2003. He received the Certificate of ISO Quality Assurance Register ISO 9001:2008, the Tourism & Hospitality Management Certificate from the American University in Cairo in 2006 and completed the Interior Design Course at Colombini Group in San Marino in 2014.

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