Mohamed Ghamrawy

Ghamrawy graduated from the faculty of commerce and business administration in 1994. Joined commercial international bank  (CIB ) and worked in banking over 5 years, then he decided to change career and search for what he wanted to do for the rest of his life, With his interest in Marketing and Sales he joined Nestle Egypt in 2000 through a Management training program where he worked as a sales rep for over a year in the Egyptian retail market, he then joined Sony Music Entertainment Egypt marketing team working  in one of the most interesting industries ,

In 2004 he joined Cargill Trading Egypt as a Sugar Trader, Trading White and Raw Sugar in the local and International market. In 2009 He was awarded Cargill Chairman awards for the best innovative ideas worldwide .

During his work at Cargill he started to work as a freelance creative copywriter with “ Elephant “ An agency that won lots of regional and international awards. He left Cargill as part of downsizing their operations in Egypt in 2012,

He decided to leave the trading business for good and follow his passion for advertising. He Joined Bbdo as a full time Creative copy writer in 2012 working on a variety of local and international brands. In 2015 he decided to start Innuendo, his own creative agency.

Ghamrawy’s work is characterized by being based on true global and Egyptian insights , With scripts written in simple real spoken language, on the other hand he enjoys going wild when it comes to imagination and creating fictions.

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