An architect by trade, Joined the creative industry in 2005, Responsible for some of Egypt?s best well-known and award-winning memorable campaigns that have highlighted Egyptian culture and influenced and impacted the development of the advertising scene.
Worked on a variety of National and International accounts including, Vodafone, Orange, Coca cola, Shell, Adidas, Spotify, P&G, AlFuttaim, Juhayna, Savola, Kraft, Danone, Heinz and Melody. The work done has received multinational and worldwide recognition, winning a number of both regional and global advertising awards – Lynx, Clio, Sharks, Cannes Lion, and Effies.
A believer in the heart and rich heritage of Egypt, and committed to working on developing the country’s creative potential.
A fan and believer in the modern Bauhaus school of art and design.
