Mohamed Fadl

MOHAMED FADL ZAHRAN
Former professional footballer with over 20 years of experience in the
sports industry, passionate about innovating and elevating the field
through education, collaboration, and experience. I combine firsthand
playing insight with a deep understanding of the sports ecosystem to
create sustainable pathways that empower athletes and inspire future
leaders. As founder of the Football Access Summit, I work to bridge
knowledge and opportunity, shaping a new era of growth and
professionalism in sports.
EXPERIENCE
FOUNDER & CHIEF
EXECUTIVE OFFICER-
Founder of the Football Access Summit, an international platform launched in 2023 to
promote inclusion, innovation, and collaboration within the global football industry.
FOOTBALL ACCESS
SUMMIT
SEPTEMBER 2022-PRESENT
Key Responsibilities:
• Founded and conceptualized the Football Access Summit as a platform to
promote innovation, inclusion, and development in global football.
• Led all aspects of strategic planning, branding, and event execution across
multiple editions.
• Managed stakeholder relationships, including sponsors, partners, speakers,
and media.
• Oversaw content curation and program development to ensure relevance
and impact.
• Directed cross-functional teams responsible for logistics, marketing,
operations, and partnerships.
• Secured high-profile speakers, panellists, and industry leaders to participate
in the summit.
• Developed and implemented outreach strategies to grow audience
engagement and attendance.
Key Achievements:
• Launched the Football Access Summit in 2023, establishing it as a unique
international football industry event.
• Successfully delivered two high-impact editions within the first year of
launch.
• Attracted nearly 8000 attendees from various sectors of the football and
sports ecosystem.
• Featured more than 70 international speakers, 130 national speakers,
including FIFA Representatives, executives, athletes, and thought leaders.
• Secured multiple sponsorships and partnerships with leading brands and
institutions.
• Created a platform recognized for its focus on access, equity, and innovation
in football.
• Garnered significant media attention and positioned the summit as a
forward-thinking football forum.
• Officially announced on the FIFA congress across both editions.
FOUNDER & CEO
THE THIRD HOUSE EVENT
HOUSE
SEPTEMBER 2022-PRESENT
Mobile +20 100020001 | Email m.fadl80@yahoo.com |
Founder and CEO of The Third House, a dynamic event management
company that serves as the strategic force behind major sports initiatives such as the
Football Access Summit and CIB’s Rounded Pitch activation. Established to bridge the
gap between sports, business, and community engagement, The Third House
specializes in curating, executing, and managing high-impact sports events and annual
sports calendars for leading institutions and corporate clients.
SPORTS CONSULTANT
Serves as a Sports Consultant for Commercial International Bank (CIB) Egypt, leading
the bank’s national sports strategy and development initiatives.
COMMERCIAL
INTERNATIONAL BANK-CIB
APRIL 2025- PRESENT
Key Responsibilities:
• Developing and managing CIB’s annual sports calendar, activations, and
events with strategic business and CSR goals.
• Leading the rebranding and transformation of CIB’s sports portfolio from a
single-sport focus (squash) to a multi-sport platform under CIB Sports,
encompassing football, squash, Olympic sports, and youth development.
• Overseeing sports-related CSR initiatives, emphasizing inclusion, talent
development, and community outreach across Egypt.
• Nominating and selecting athletes across various sports disciplines to
participate in national, regional, and international competitions, including the
Olympic Games.
• Advising on partnerships with federations, clubs, and organizations to
maximize CIB’s impact in the sports ecosystem.
• Contributing to strategic decision-making on high-visibility projects, such as
the launch of Egypt’s first Rounded Pitch in the North Coast.
Key Achievements:
• Advised on sports-focused brand positioning and strategic activations aligned
with CIB’s marketing objectives.
• Led the end-to-end development and launch of the Rounded Pitch (RONDO
CUP) concept, from ideation to execution.
• Collaborated with internal stakeholders and external vendors to ensure
successful design, setup, and operations.
• Integrated the activation into CIB’s broader summer campaign to boost
customer engagement and brand affinity.
• Engaged athletes, influencers, and the local community to drive participation
and visibility.
• Ensured alignment with CIB’s corporate values of innovation, inclusion, and
community development.
CHIEF EXECUTIVE OFFICER
SAWARY SPORTS CLUB
NOVEMBER 2022-PRESENT
Serves as the Chief Executive Officer of Sawary Sports Club in Alexandria, leading the
club’s strategic development and operational growth.
overseeing overall operations, business development, and long-term planning, with a
focus on enhancing member experience, expanding athletic programs, and
positioning the club as a key institution in the regional sports landscape.
SPORTS ANALYST
ON SPORT CHANNEL
JULY 2017-PRESENT
SPORTS CONSULTANT
UNITED MEDIA GROUP
2021 – August 2022
GENERAL MANAGER
KORA PLUS
July 2021 – 2024
BOARD MEMBER
PRESENTATION SPORTS
September 2021-2023
BOARD MEMER &
TECHNICAL ADVISOR
ZED
Sports Club
2019-2020
LEGAL SPORTS
CONSULTANT
White & Case
Khodeir & Partners
January 2021 – January
2022
Mobile +20 100020001 | Email m.fadl80@yahoo.com |
Provide expert football analysis and on-air commentary for national and international
matches, tournaments, and sports news coverage. Leverage professional experience
as a former player and sports executive to deliver in-depth tactical and strategic
insights.
Developed and executed a strategic plan to enhance the company’s footprint in the
sports media landscape, mainly played a key role in initiating the launch of Kora Plus,
an innovative online platform dedicated to football content, featuring live streaming,
news, and expert analysis aimed at engaging a wide regional audience.
Collaborated closely with editorial, technical, and marketing teams to align the
platform’s content and digital strategy with the group’s broader media objectives,
helping to establish United Media Group as a competitive player in the sports
broadcasting sector.
Managed the initiative from inception, overseeing the establishment of the
platform’s core infrastructure including securing the venue, designing the
organizational structure, and setting up headquarters and state-of-the-art studios.
Led the operational, technical, and creative teams to develop Kora Plus into a fully
functional football media platform, delivering high-quality live streaming, original
content, and engaging sports programming.
Kora Plus became a recognized name in regional sports media, driven by a clear vision
and robust organizational foundation.
Initiated the strategic planning and organizational structure for Zed Sports Club,
laying the foundation for its operational and sporting framework. I was responsible
for establishing key governance bodies, including the selection and formation of the
Technical Committee, to oversee sports performance, talent development, and
competitive strategy
Served as a Sports Advisor to leading law firms, providing expert guidance on sports-
related legal matters, industry trends, and strategic opportunities to support client
services and business development within the sports sector.
BOARD MEMBER OF FIFA
NORMALIZATION
COMMITTEE, EGYPTIAN
FOOTBALL ASSOCIATION
August 2019-December
2020
DIRECTOR- AFRICA CUP
OF NATIONS 2019, Egypt
January 2019 – July 2019
Mobile +20 100020001 | Email m.fadl80@yahoo.com |
Appointed by the FIFA Council’s Bureau, the Normalization Committee was entrusted
with the critical responsibility of managing the daily operations and governance reform
of the Egyptian Football Association. The role focused on ensuring regulatory
compliance, restoring institutional integrity, and driving the development of Egyptian
football through strategic oversight and operational management.
Key Achievements:
• Entrusted by the FIFA Council’s Bureau to oversee and manage the day-to-day
affairs of the Egyptian Football Association during a period of transition.
• Led the comprehensive review and amendment of the EFA Statutes, successfully
aligning them with FIFA’s global statutes and governance standards.
• Executed the organization of the Egyptian Super Cup in the UAE, generating
record-breaking revenues exceeding $3 million USD.
• Secured and finalized a high-profile sponsorship agreement with PUMA,
enhancing the association’s commercial portfolio.
• Served as General Coordinator for the U-23 Africa Cup of Nations, which was
hosted in Egypt and culminated in a championship victory for the Egyptian U-23
National Team.
• Successfully led the implementation of Video Assistant Referee (VAR) technology
in the Egyptian Premier League, enhancing match officiating accuracy and
aligning the league with international standards.
Responsible for the comprehensive planning, coordination, and execution of one
of Africa’s premier football events. Led cross-functional teams to ensure all
operational, logistical, and strategic aspects of the tournament met the highest
international standards. My role involved close collaboration with various
stakeholders, including government entities, private sector partners, and the
Confederation of African Football (CAF), to deliver a seamless and successful
tournament experience.
Key Achievements:
• Organized and executed highly successful opening and closing
ceremonies, delivering memorable experiences that enhanced the
tournament’s prestige.
• Managed and coordinated the official tournament draw event, ensuring
smooth operations and media engagement.
• Oversaw the arrival logistics and coordination for all participating national
teams, facilitating seamless transfers and accommodations.
• Supervised and managed a workforce of over 3,000 volunteers and 14
specialized committees tasked with meeting critical tournament
requirements across medical, security, finance, transportation, marketing,
and media sectors.
• Coordinated with multiple governmental and private entities to ensure all
hosting obligations and standards mandated by CAF were fully satisfied.
• Spearheaded the development and renovation of football infrastructure
nationwide, including the refurbishment of more than 30 training grounds
and 6 stadiums, significantly enhancing Egypt’s sports facilities legacy.
HEAD OF RECRUITMENT
EL AHLY-SC
May 2018 – December
2018
Mobile +20 100020001 | Email m.fadl80@yahoo.com |
Responsible for leading the club’s talent identification and player acquisition strategy
across all levels. In this role, I oversaw domestic and international scouting operations,
developed a long-term recruitment framework aligned with the club’s sporting
philosophy, and collaborated closely with the technical and executive leadership to
secure top-tier talent.
PROFESSIONAL
FOOTBALL PLAYER
September 1997 – June
2017
Former professional footballer who played as a striker. Represented eight professional
clubs, including some of the most prominent teams in the region: Al Ahly SC, Ismaily SC,
Al Ittihad SC, Smouha SC, Arab Contractors SC, Al Masry SC, El Entag El Harby FC, and
Kazma SC in Kuwait.
Made over 200 official appearances, scoring more than 114 goals, and was consistently
recognized as one of the top strikers in Egyptian football. a
• Won African Cup of Nations U-17 in Botswana (1997).
• Member of Egypt’s senior national team squad that won the Africa Cup of
Nations (AFCON) in Ghana 2008.
• Claimed 12 major titles, including the Egyptian Premier League, Egypt Cup,
Egypt Super Cup, CAF Champions League, and the Kuwait Cup.
• Achieved distinction as top scorer of the Egypt Cup in both 2002 and 2009.
PROFESSIONAL CERTIFICATIONS
PROFESSIONAL
CERTIFICATIONS
• Master of Sports Management (The Next 90)- FIFA Legends programme-2022
• Arbitration Diploma certification- Cairo Regional center for international
commercial aribitration-2024
EDUCATION
Bachelor of English Law University
Cairo University-2002
LANGUAGES
Arabic ENGLISH

Speaker Details
  • Profession
    Founder of football access summit , sports analyst and ceo of sawary sc
  • Company
    Third house
Speaker Details
  • Profession
    Founder of football access summit , sports analyst and ceo of sawary sc
  • Company
    Third house