Mohamed is currently the Consumer Engagement & Marketing Capability Director for the AMESA sector at PepsiCo, leading the company’s charge to step-change capabilities in verticals like digital transformation, leveraging data, content/creative development, media strategy optimization and tech innovation for its portfolio of brands. Prior to his current role Mohamed built up over 12 years of experience in the fields of media, e-commerce and consumer communication with assignments across Europe, Africa and Asia.
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