Mohamed is currently the Sr. Director of Consumer Engagement & Marketing Capability for Africa, Middle East and South Asia at PepsiCo, leading the company’s charge to step-change marketing capabilities across multiple verticals including leveraging data, scaling personalization, uplifting creative development and enhancing media effectiveness for our portfolio of brands across the AMESA sector.
Prior to this current role Mohamed’s built up over 15 years of experience in the fields of media, digital transformation, e-commerce and consumer communications with assignments across Europe, Africa and Asia. Mohamed’s received numerous recognitions over the years including being named one of Campaign Middle East’s 2022 Marketing Game Changers and being previously selected as one of the top 50 most influential digital leaders by world marketing congress in 2016.
