Mike is an agency founder, early-stage investor and industry thought leader.
In 2013, he established Tactical, a global Creative and Innovation agency that partners with industry giants like Spotify, Amazon, Prime Video, Google and Snap.
As a pioneering technologist and data enthusiast, Mike created the region’s first dedicated Mixed-reality studio in 2018, becoming the first local creative partner to Snap, Meta, and TikTok.
Since then, he has spoken out on global stages, podcasts, and articles to champion the power of technology-led creative in connecting brands with their audiences.
Mike also works with the next generation of creatives and innovators, speaking at schools, universities and TEDex to inspire young minds to design innovative solutions for the challenges of tomorrow.
