Founder & CEO of Phlog.
Founder & Managing Director of Grass Roots LTD.
Khaled is the Founder & CEO of Phlog, a trailblazing platform that aims to change the way photographers learn, create, and earn. Phlog connects photographers with image buyers, creating new opportunities for rising photographers while empowering brands to tell authentic stories through user-generated content locally, regionally, and internationally. Phlog’s mother company, Grass Roots LTD, is a startup established in 2020 that invests in technology facilitating on-demand and user-generated content.
Khaled cofounded Influence Communications in 2007, one of the leading Marketing and Communications agencies in Egypt. Influence has since transformed into five subsidiaries (Influence Public Relations, Influence Public Affairs,
Influence X, Mention and 925) with over 100 multinational, regional and local clients. He was the managing director of the group from 2007 till 2021, leading the experiential marketing and branding subsidiaries.
Previously, Khaled held the position of the Visual Merchandising Manager for Omar Effendi during its post acquisition relaunch, after starting his career as a Senior Client Relations Executive in Promoseven Weber Shandwick.
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